Launch Plan

So, I think I’m done building.

The code works, the story seems clear to people. As a piece of design, it’s about as done as it is going to get at this point.

The next step is launch. I have this design piece that tells a story, how do I get it out there? My plan has a couple parts.

Part 1 - the Friends and Family Release

On Monday, I’ll ping my network of friends on Twitter and Facebook to start sharing it with their networks. There’s a number of friends and mentors I’ve met over the last year who I think will push this out for me. Releasing this way will probably be a little bit slow, but it will be good to get feedback and make final adjustments before releasing it more broadly.

Part 2 - The Network Outreach

On Tuesday and Wednesday I’ll reach out to bloggers and organizations who I know are interested in issues around politics and campaign finance, and ask if they would be willing to cover it. Here I’m thinking folks like the Sunlight Foundation, Fight for the Future, Center for Responsive Politics, Huffington Post, Upworthy, etc. Not sure how well it will go, but it will be worth trying anyway.

Part 3 - Follow Up Work

On Thursday, and in the days after, I will try to write a series of blog posts about the work, targeted at different audiences. The first one will likely be a technical write-up, about how I went about building the scroll-linked animations on the site. That I will probably pitch to Hacker News and other web-tech minded communities. The second blogpost will be a draft of my thesis presentation, outlining why I believe design can change politics. I will try to pitch that to design blogs and politics blogs. The third blogpost will be about the motivation and decision-making behind the work - a process summary. Hopefully the design community will find it interesting.

A couple more days to go. Hoping next week will be interesting.